From the Stadium to the Streets: The History of the Adidas Samba

From the Stadium to the Streets: The History of the Adidas Samba

image source: soccer bible In the vast landscape of sneaker culture, few shoes hold the storied history and enduring legacy of the adidas Samba. Originally crafted as a performance shoe for soccer, the Samba has...
From Running to Runways: The Legacy of the Nike Air Max

From Running to Runways: The Legacy of the Nike Air Max

Every year, on March 26th, sneakerheads and sportswear enthusiasts around the globe come together to celebrate one of the most iconic footwear innovations in history: the Nike Air Max. From its humble beginnings in the...
Sneaker Styles for the Summer

Sneaker Styles for the Summer

Summer is in full swing and it’s time to update your sneaker closet to match the season. You no longer have to worry about your feet being trapped in sweaty shoes! This season’s sneaker essentials...
Back to Basics: Essential Sneakers for your Everyday Collection

Back to Basics: Essential Sneakers for your Everyday Collection

As summer season starts, sneakerheads should start thinking about treating themselves to a great pair of fresh sneakers to bring on the heat and show their #UrbanVibes. If you’re one of these sneakerheads who are...
Shoe Cleaning: 5 easy steps for simple sneaker care

Shoe Cleaning: 5 easy steps for simple sneaker care

  Nowadays sneakers are more than just fashion, they’re a lifestyle. They need to be properly taken care of to make sure that not only they look like they’re fresh out of the box, but...
An Instant Classic: New Balance 327

An Instant Classic: New Balance 327

The New Balance 327 is a popular sneaker model that gained significant attention upon its release. Introduced in 2020, it quickly became a favorite among sneaker enthusiasts and fashion-forward individuals. The designers, led by Charlotte...
Join the LØCI Movement

Join the LØCI Movement

Step into Elegance and Comfort with LØCI A luxury fashion label born in early 2021, LØCI has emerged as a beacon of creativity, inclusivity, and style to create a footwear experience like no other. Established...
📢 ELITE EXCLUSIVE 📢 Extra 10% OFF Your Total Bill

📢 ELITE EXCLUSIVE 📢 Extra 10% OFF Your Total Bill

In the world of sports and fitness, taking on a challenge is never easy. But, it is always rewarding. No matter what challenge you take on, know that we've got your back every step of...
Get a chance to win P5,000 Shopping Spree at urbanAthletics!

Get a chance to win P5,000 Shopping Spree at urbanAthletics!

Turn up the heat and let your soles take the spotlight! Join our #SolesOnFire Photo Contest, and get a chance to win ₱5,000 Shopping Spree! 🙌🏻Mechanics:🔥Tag us in a photo series (multiple IG post) of you wearing...