Real life can be found on the streets, where real people walk, talk, and go about their daily lives. While some may look at it simply as avenues towards a destination, other more frivolous minds see it as a canvas where they can express their art form.
Skaters look at the streets and they see lines, gaps, and drops that normal people overlook. Cruising on their skateboards and riding concrete waves, these guys take what society gives them and makes something radical out of it through flips, grabs, and grinds.
Lifestyle brand Supra Footwear and Apparel showed off some of that street swagger when they recently brought American Pro Skaters here in the Philippines. This once in a lifetime event was made possible through Supra’s partnership with premier action sports and lifestyle store Urban Athletics.
As part of the Supra Asian Tour, big name skaters found their way to our shores to spread the good word on their sport and lifestyle. The collaboration between these two trendsetting brands stemmed from the common ground they found in fashion, skate lifestyle and everything in between.
The local skating community was treated to this once in a lifetime “Meet and Drink” with skateboarding icons last November 10 at the Urban Athletics outlet in Greenbelt 3, Makati. The joint was packed with skaters and fans who met, hung out, and got autographs from the athletes themselves during a night of fun and free flowing beer by San Miguel Beer.
Among the skating stars included in the Asian Tour are Supra riders Stevie Williams, Erik Ellington, Neen Williams, Keelan Dadd, Boo Johnson, Kevin Romar, Spencer Hamilton and Lizard King. These extreme athletes are all products of the streets and are living testaments to where creativity, hard work, and determination will take you.
“If you love to do it (skateboarding) and continue to progress, you will stick around. I don’t think those are secrets, but that’s what it’s been for me,” rider Erik Ellington was quoted saying. “Don’t let what anyone says get in the way of your dreams,” he added.
The winners of the Asia Tour 2012 Best Skate Video Contest presented by Supra and Urban Athletics were also announced during the event while Supra Footwear and Apparel also got the chance to launch some of their rider’s Supra kicks, the Supra Stevie Williams S1W and the Ellington signature shoes.
Considered by Transworld Skateboarding as one of the “30 Most Influential Skaters of All Time”, Stevie Williams has made a name for himself as a creative and aggressive rider who has influenced how the skating culture evolved to what it is today. Williams has earned a spot on several of the Tony Hawk video games that makes stepping into a pair of Supra Stevie Williams S1W feel like being one among the skating greats.
Already considered a veteran, rider Erik Ellington has made his way around the skating scene. Ellington has been skating since 1990 and has evolved from being a rider to a full-fledged entrepreneur with his skateboard brand Deathwish. Ellington was a member of the first Supra Team way back 2005, which means his Ellington signature kicks, are a product of design evolution.
Both of these limited edition Supra sneaks are exclusively available in Urban Athletics, a hub where urban fashion and athleticism comes together. “This event is nothing short of awesome. Having these legendary skaters over here is huge for the local skating community and Urban Athletics is very proud to be a part of it,” says Urban Athletics Founder Toby Claudio. “What these guys bring to the table every time they get on their boards is the same with what Urban Athletics stands for, love for the urban lifestyle and passion for the streets and their sport,” he adds.
This collaboration between these professional skaters, skate apparel Supra, and local lifestyle brand Urban Athletics would certainly help the local skating scene progress and breed new talents that would take the sport to greater heights.
Urban Athletics is a member of the Quorum Group of Companies. To check out the event and see new products, visit www.urbanathletics.com.ph, or be their fan on Facebook and Twitter.
For more details, updates, and events by Urban Athletics, call (632) 501-3274